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課程名稱 |
國際企業管理
Multinational Business Management |
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開課學期 |
102-1 |
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授課對象 |
國際企業學研究所 |
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授課教師 |
莊正民 |
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課號 |
IB7033 |
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課程識別碼 |
724 M1430 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
管一402 |
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備註 |
限碩士班以上
總人數上限：60人
外系人數限制：10人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1021IB7033_01 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
The past decades have witnessed the fast and growing trend of globalization in our modern societies. Globalization brings forth profound influences on ways of living and thought, and also generates tremendous opportunities and challenges to individuals, companies, and governments. This course focuses on managing the challenges associated with devising strategies, building organization capabilities, and governing the operations of the enterprises whose activities stretch across national boundaries.
What makes the study of multinational enterprise unique? How does it differ and relate to conventional management and organization studies? One of the most striking characteristics of multinational enterprises (MNEs) is having subsidiaries or agents simultaneously operating in various countries with distinct economic, social, and political context. Global managers then have to deal with the diversity, dynamics, and inter-dependency arising from both external and internal environments facing MNEs. Accordingly, in addition to the traditional approach of studying the various global economic forces and international institutions, this course puts more emphasis on examining the behaviors and decision-making process of various global managers, be it CEO, global business manager, country manager, or functional manager, in dealing with complex issues and context.
This course intends to first familiarize the students with the related analytical frameworks and logics developed from both academia and practice, and then to build up the capabilities for the application. In line with the internationalization process of the firms, the contents of this course are organized accordingly as follows:
Part I Multinational Enterprises and Global Economy
Part II Environmental Challenges to Globalization
Part III Strategic Challenges to Globalization
Part IV Organizational Challenges to Globalization
Part V Management Challenges to Globalization
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課程目標 |
The class focuses on participant-centered learning. A discussion-oriented class is a partnership in which students and instructor share the responsibilities and power of teaching, and the privilege of learning together. A discussion group must evolve from a collection of individuals into a learning community with shared values and common goals. In particular, in order to achieve the expected learning effectiveness, students in this course are required to accomplish the following:
Pre-class
1.Read the materials and prepare the weekly assignments individually;
2.Participate in study group for the assignments, sharing and revising individual perspectives;
3.Do the two-page write-up assignment individually and e-mail to TA before the deadline (i.e., 10 pm of the day before class).
In-class
1.Attend every class on time, and do not use Note Book computer in class;
2.Active listening and responding, expressing your perspectives and challenging others. Relate your own experience to the subject. Different views are normal, desirable, and inevitable. There is not necessarily only one single conclusion or right answer about each case;
3.Some basic values for the participation:
-Civility: politeness, openness, and sharing;
-Willingness to take risks: encourage daring and innovation, no sense of fear;
-Appreciation of diversity: in backgrounds, personalities, questions posed, learning styles, frames of inquiry, and spectrum of interpretations.
Post-class
1.Personal reflections: What impresses you most in this class? Do I learn anything unknown before? How can I reinforce the learning effects, and feed back into my own knowledge system?
2.What can I learn from other students and instructor in particular about the ways of interpersonal communication, as well as the attitudes and skills towards making points and counterpoints in public?
3.List what I can do to improve in the learning process for the next session, and execute it.
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課程要求 |
Your grade of this course will be evaluated based upon the following:
Write-up Assignments 35%
Presentation and Discussion 15%
Mid-term 25%
Final Exam 25%
1. Students will be into eight study groups. Every group has to e-mail the write-up of each case to TA on or before 10 pm of the day before class. The write-up should focus only on your recommendations and the accompanying analysis to the major questions asked in the assigned cases, without repeating the case facts. Reference to the reading materials and lectures is usually required to demonstrate your analytical capabilities.
2. Each student has to prepare to be called upon by the instructor in class. Your participation grade will be based on both the frequency and quality of the participation in class.
3. Each study group will select one case to do the presentation and organize the in-class discussion.
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
1.J. Dunning and S. Lundan (2008), Multinational Enterprises and The Global
Economy, second edition, Edward Elgar.
2.C. Bartlett and S. Ghoshal (1998), Managing Across Borders, 2nd ed., Irwin.
(中譯本-無國界管理, 遠流出版社)。
3.F. Trompenaars and C. Hampden-Turner (1998), Riding the Waves of Culture:
Understanding Culture Diversity in Global Business, 2nd ed., McGraw-Hill. (中譯
本-卓皮納斯文化報告，1999年，美商麥格羅?希爾國際股份有限公司 台灣分公司)
4.H. Mintzberg (2004), Managers, Not MBAs, Berrett Koehler. (中譯本: MBA≠經理
人，2006年，台灣培生教育出版).
5.J. Micklethwait and A. Wooldridge (1997), The Witch Doctors: What the
management gurus are saying, why it matters and how to make sense of it,
Heinemann: London. (中譯本: 企業巫醫, 2005年，商周出版社).
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評量方式
(僅供參考) |
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